Online PR involves spreading positive content using various online channels. This content is designed to influence the media, online communities and your target audience by providing relative and quality content through blog posts, press releases, article development, social networks, link building and optimization techniques and tools. The goal is to network, build positive relationships and spread goodwill through these search engine optimization techniques. Online PR also focuses on brand reputation monitoring and management.
There is a customer service truism that states if a single customer is satisfied with your performance or your product, they will tell 2 - 3 people. If they are NOT satisfied, they will tell 12 people or more. It is easy to see how bad references can snowball into an avalanche. Dispensation of information happens at lightning speed, sometimes with disastrous consequences.
Unfortunately once a byte of information is released on the internet, it cannot be taken back. Somewhere, someone has a copy of the original posting or article. You can’t expect the maelstrom to just go away with time.Reputation management, reputation maintenance and repair is vital to the survival of a company or an individual who has fallen victim to ″bad press” online. For a business or for management personnel, erroneous search engine results can cost thousands of dollars in damages, or even your job.